cosmetic packaging design
Color It's no surprise that we're convinced that color plays an important role in cosmetic packaging design . By its very nature, the industry lends itself to the use of a wide range of colors. Although it pops up time and time again, some tried and true color schemes. Black and white Individually, black and white are always excellent choices for product packaging, regardless of the industry. Black is a power color. It portrays a sense of luxury, sophistication and timeless elegance. It also helps to provide a certain hard edge or contemplative nature to a brand. On its own, white usually represents the height of minimalism. Its starkness also portrays elegance and sophistication. When used as a base layer, it serves the dual purpose of softening heavier tones and providing better definition to lighter colors. When paired together, black and white will always prove to be a successful classic color scheme. Pink and purple Ever wonder why pink and purple are two...