Reasons that Affect Women's Choice of Cosmetic Packaging
Reasons that influence women's choice of cosmetic packaging Packaging colors Colorful packaging for women's cosmetics does not just make the product pink. At the same time, women are also influenced by the color of the packaging. Their color preferences are clearly different from those of men. Providing products with attractive packaging has a strong shelf appeal to female consumers. Package Shape Women prefer packaging that is aesthetically pleasing, visually distinctive, powerful, and easy to handle, store, and open and close. Surveys show that caps that control the amount of product dispensed are very important packaging features that are favored by women. Of course, the ease of use factor is also important. When designing packaging related to women, keep in mind that shape can influence whether there is a positive purchase decision. If the product's shape is not ergonomic enough, or if the package is difficult to carry or carry around, it will be more difficult to se